Gli obiettivi formativi del corso di laurea magistrale in Digital Marketing risultano caratterizzati da una offerta didattica multidisciplinare che mira a favorire la comprensione delle dinamiche e l'utilizzo degli strumenti necessari per operare opportunamente nell'ecosistema digitale, specificatamente nell'ambito del marketing. The Master in Digital Marketing is specially designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Università degli studi di Parma. English. The course aims to provide tools and knowledge to conceive a content-driven digital marketing and PR strategy for fashion. Overall hours. Offered courses cover the most relevant topics and disciplines in line with the objective of the Program, such as, for example: R&D and Innovation Management, International corporate finance, Entrepreneurship strategy, Accounting and finance of new ventures, Management of new ventures, Technology-based firms: venturing development, Marketing. To own it. Relying on the collaboration with public and/or private organizations somehow involved in destination management and marketing activities, this teaching module will be launched by presenting and discussing a destination-based project work/business game (e.g. The worldwide biggest event devoted to strategic marketing, realized by the UNINETTUNO University in cooperation with Philip Kotler, father of digital marketing. Laureando alla ricerca di informazioni sui corsi di Laurea Magistrale in Marketing presenti in Italia? Anno accademico di regolamento: 2019/2020. The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. I succeeded in getting my degree without leaving my children behind! In this way, it is envisaged that students will be able to get the basic marketing knowledge and at the same time specialise in the area of digital marketing and improve in depth their current knowledge, competencies and skills. Corso di Laurea Magistrale in Marketing e comunicazione. The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. Digital marketing has become the central marketing strategies of companies to boost their profits and build business. Digital Marketing Lab Professor: Deborah Raccagni, Laura Colm. But what if you want more? Digital Marketing University . Your master’s in digital marketing degree should equip you with the skills you need to begin a career in the field, but you will also find it easier to enter the market if you have completed work experience. Servizi . Su tutored molte di queste pubblicano opportunità di stage curriculare, extracurriculare e di lavoro che possono interessarti: entra per esplorare gli annunci di stage e lavoro per studenti e laureati in Marketing e Comunicazione . Graduates from the Master in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. Per studenti e laureati; Contatti; Segreterie Studenti; URP; Segreterie ON LINE; Bicocca Orienta; ... DIGITAL MARKETING. of graduates are employed on graduation day 3rd. Customer Relationship Management e le sue declinazioni sui settori di mercato. The Digital Humanities and Digital Knowledge second cycle degree is a multi-disciplinary programme designed with the intention to promote knowledge integration and valorise advanced transversal competencies. The title usually provides a clue to the content; MA degrees are naturally focused on the more creative side of digital marketing, while MBAs have more of a corporate focus, and MSc programs are more analytical. … Media buyers work closely with media planners to negotiate, obtain and oversee advertising space and exposure on behalf of their clients. It is also likely to help your application if you have completed relevant work experience. On this page we will provide you with the main elements of the Digital Coach Master Web Marketing, a training course oriented to marketing on the web much more than knowledge. This specialization focuses on understanding your target market. Finally, they will have acquired the necessary knowledge for a career in contemporary marketing posts, something that will enhance their employability. They will improve their problem solving skills, self-expression and independent study being at the same time capable of dealing with issues surrounding digital marketing. Home; Presentazione. Digital Marketing and Innovation. Marketing oggi significa essere presenti nella mente del consumatore con la propria marca, partecipare alla conversazione online, avere spazio per i propri prodotti nelle reti di vendita fisiche e virtuali. Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. Digital marketing combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with the technical side of keeping track of data, digital engineering and analytics. Corso di Laurea Magistrale in Marketing e comunicazione. via Università, 12 - I 43121 Parma. This specialization will teach you how to plan, buy and execute a successful marketing campaign, combining traditional marketing techniques with all aspects of digital marketing, from search engines to social media. email: [email protected] Gli anni dell'università non sono solo studio: la Bocconi e Milano offrono anche cultura, sport, arte e idee da condividere, per rendere l'esperienza in Bocconi un momento esaltante ed essenziale per la crescita personale e professionale. Drawing on areas of psychology and economics, this specialization focuses on the theories and techniques of research and consumer behavior and how they can be applied to marketing communications. All rights reserved. Digital marketing is the promotion of brands or products via one or more forms of digital media. The Master in Digital Marketing is specially designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. To take the game to places yet unseen? Anno di … Great expertise and prestigious faculty members made my study experience at Marconi University very effective! Course summary. Corso di alta formazione dell'Università Statale di Milano sui temi del digital marketing, dalla strategia alla gestione operativa. Ecco perché l’Università Telematica di Roma Niccolò Cusano, in collaborazione con l’Agenzia Web Marketing BizUp, tra le più quotate in Italia nel settore, propone il Corso in Digital Marking – livello base, della durata di 700 ore. They aim to reach as much of the target audience as possible at the lowest possible cost. This will help you develop your skills, gain professional contacts, and perhaps help you decide which type of digital marketing career you’re interested in. P.IVA 00308780345. tel. Find out what you can do with a marketing degree, General numerical skills, including ability to analyze mathematical and statistical data, Excellent spoken and written communication skills and the ability communicate clearly and concisely, Knowledge of internet marketing strategies and best practices, Strong written and verbal communication skills, Find your perfect School and Program with our matching tool, Connect with other students on our forums. È stata un’esperienza molto positiva sotto diversi punti di vista. A specialization in social media communications will allow you to learn the basics and best practices in mastering social media marketing strategies and increasing engagement with your target audience. It is possible to enroll at any time of the year. MANAGEMENT OF INNOVATION AND ENTREPRENEURSHIP (MIE) - Classe LM-77-Enrolled from 2018/2019 academic year. Marketing oggi significa essere presenti nella mente del consumatore con la propria marca, partecipare alla conversazione online, avere spazio per i propri prodotti nelle reti di vendita fisiche e virtuali. The figure will support the Digital Marketing Expert for the realization of the campaigns and the sponsorship of events, … Guarda il programma. © 2014 Università degli Studi Guglielmo Marconi. For some, it has the potential to change relationships between the consumer and the company being a way to more effectively reach audiences and engage them in commercial transactions. In this Online Digital Marketing Course You will learn: WordPress – learn how to get your website online and how to customise your website; Search Engine Optimisation – how to optimise your website to rank higher using on- page and off- page SEO techniques. Scheda del corso Perché Marketing e comunicazione Opinioni degli studenti e occupazione Assicurazione della qualità Docenti e organi Rappresentanti degli studenti Contatti. Giulia Giacometti. Il Corso di Laurea Magistrale in Marketing, consumi e comunicazione ti insegna come farlo. To excel in this role you’ll need to be ready to keep pace with changing trends in search, try new things, and keep a keen eye on your site’s statistics. Digital Marketing focuses on the use of technology, new media and the internet to communicate valuable offerings from a business or organization to customers, clients and society at large. +390521902111. Strategie e marketing digitali - Università Roma Tre Università Roma Tre . All rights reserved. It covers many bases and goes by various names – online marketing, digital marketing, e-marketing, internet marketing – but whatever you call it, this is without question one of the most important sectors for anyone involved in marketing today. Some universities, such as the UK’s University of South Wales, offer both an MSc and MA in Digital Marketing with different modules. Call for applications. Il profilo professionale progressivamente "costruito" attorno a tali competenze agevolerà l’inserimento nelle posizioni aziendali di product e brand manager, di account manager (d’impresa e di agenzia di comunicazione), di analista e ricercatore di mercato, responsabile vendite, trade marketing manager, communication manager, ecc. Corso di Laurea Magistrale in Marketing e comunicazione. Places available: 40 . If you specialize in digital display advertising, you will gain an understanding of how to plan, create and manage digital display advertising campaigns to effectively communicate your marketing messages to their intended audiences. 10 Data Science for Marketing SECS-S/01 9 1 11 Communication and Marketing Intelligence Marketing Metrics SECS-P/08 6 2 Communication and Digital Marketing SECS-P/08 5 2 12 Marketing Law IUS/04 6 2 CFU Crediti liberi 8-15 Tesi di laurea 14 Totale cfu 120 Università degli studi di Parma. ... Università degli Studi Guglielmo Marconi Via Plinio, 44 00193 Rome, Italy This profession is focused on increasing the amount of “hits” on a particular website and improving its Google ranking by using SEO best practices. Master in Digital Marketing (in lingua inglese) Presentazione. You will also study how to track the progress of your marketing campaigns with the use of web analytics tools such as Google Analytics, although the study of web analytics may also be offered as a separate module. Scheda dell'insegnamento. You’ll also conduct and analyze market research, write and proofread copy, liaise with designers and advertisers, and manage the production of marketing materials, amongst other tasks. L'università non è solo studio. Please refer to the call, once it is available, for admission test dates and contents, and how to register.. Il Corso di Laurea Magistrale in Marketing, consumi e comunicazione, articolato sui tre indirizzi di Brand Management, Digital Marketing Management e … On the 6th and 7th November 2020 the International Telematic University UNINETTUNO University presents the e-World Marketing Summit. /sites/default/files/guides/lead-bg-images/digital_marketing_main_image.jpg, Use at least 6 characters and one numeral. Other course modules on offer may include: Courses are often available which combine digital marketing and strategy, which might be ideal if you wish to work as a digital strategist or media planner after you graduate.